Client Challenge
Alex & Kim Hair was a brand new salon in an over-saturated beauty community and wanted to stand out to a high-end clientele seeking a premium hair experience.
Our Solution
We created a vibrant and inclusive brand identity that captures its professional, chic, and attractive essence to attract and resonate with a discerning clientele.
The Result
The brand curation resulted in a 25% increase in new client bookings and elevated the salon’s reputation as the go-to destination for a luxurious, hair & beauty experience.
“Justine was referred to me by a colleague and pretty much immediately Justine and I hit it off. She listened to my goals and my vision and really brought it to life. I loved that she didn’t overstep or try to change my opinions, she took what I wanted and embraced it. So happy with our branding and we get so many compliments!”
